Especially on the occasion of an engagement the purchase of a diamond ring is an exciting affair!
At the beginning of the search for the perfect ring there is often the question: Should I go to a traditional jeweller - or look for the perfect design online? Both options have their advantages and disadvantages. In order to make the right decision, it is worthwhile to inform yourself in advance.
In general, the three aspects you should focus on are
- The ring itself: Design and diamond
- The buying conditions: Guarantee, certificates and right of return
- The price and the price/performance ratio
These key factors can help you decide between online and local jewelers.