- Buy single diamonds from a "dealer"
Many people make the mistake, especially when traveling, of buying supposedly inexpensive "good deals" diamonds from dealers or "friend of a friend". Oftentimes, such stones are of a much lower quality than promised or can even be fake!
MORE: This is how to recognize a real diamond from a fake
- Buy diamonds or engagement rings without a proper certificate
A certificate ensures the ethical origin of a diamond and provides detailed information about its quality. It is therefore fundamental that the ring you buy comes with a diamond certificate. The certificate MUST be issued from an independent grading institute, such as the GIA. Any other certificate is not to be trusted.
MORE: Why do you need a GIA certificate?
- Blindly hunt for bargains
If an engagement ring is sold for a ridiculously inexpensive price, there is a reason for it. Some online stores advertise engagement rings using the word "diamond" when in fact, the stone is a simple white sapphire or a diamond lookalike such as a Moissanite or a Swarowski.
- Buy without checking your return options
Always check the guarantees coming with your order. Online stores must offer, by law, a minimum of 2 weeks return time. Some still manage to avoid this obligation by adding unlawful clauses in their terms and conditions. For example, some stores will say that if the packaging shows signs of having been opened, the ring cannot be returned anymore!
MORE: At My Diamond Ring, we offer a 30 day 100% money-back guarantee, without any exception!
- Buy without checking the online ratings
If you buy at an online store - which we definitely believe to be the best idea (discover why!) - first make sure that this specific store has good reviews online and that the reviews are published not on THEIR website, but on an independent rating website such as E trusted Shop or Trust Pilot.
MORE: My Diamond Ring has a 4.89-star rating on E Trusted Shops