Today, engagement rings are not only a symbol of the promise to marry but also of the unique relationship between two individuals. While traditions and customs still serve as guidelines, engagement rings have never been more individualized than today: Personal style gets more and more important.
Even the traditions on what hand and even what finger engagement rings are worn are often newly interpreted. Traditionally, engagement rings are worn on the left ring finger in Germany and Austria. After the wedding, the engagement ring is then stacked over the wedding band on the right ring finger. However, nowadays many women decide to wear both their rings on the left hand.
Compared to the USA, the investments into engagement rings are still relatively low in European countries. However, the impact of American movies where ecstatically smiling actresses are being presented huge sparkling rings also have their impact on the European market: more and more couples follow the American model and invest up to three salaries into a perfect engagement ring.